Media companies are using more free to use services like Youtube and Twitter it is easier to create a connection with the fans and create prosumers. This can also create communities such a prosumer community that creates advertisement for bands and artists for free. Media companies can use these advertisements to cut production costs and spread their money out more efficiently.
When companies use services like youtube and twitter it allows the fans to give instant feedback on how to improve, what they liked and what they didn't like. The companies can also message back users to create a unique relationship. Another example of a digital mediums that are used by music companies are song hosts where users pay for songs or albums digitally, this market is growing massively every year. This allows the companies to cut production costs in other way by not having to create as many physical copies of the songs, although most song hosts do ask for a certain percentage of each song. Music companies influence on the internet makes it easier for fans to find new media for each band or artist, such as blogs, livestreams or images. This can only help create a better relationship with company and fans.
While there is some positives the rapidly growing digital market also has its negatives, pirating of songs is rife and costs the music industry billions a year. Music companies are earning less and less which makes it harder for them to invest into new talent. This causes companies to invest into what sells best and not take risks on artists or bands that break the mainstream pop mold. This creates the argument as to wether music is more bland and stale.
When companies use services like youtube and twitter it allows the fans to give instant feedback on how to improve, what they liked and what they didn't like. The companies can also message back users to create a unique relationship. Another example of a digital mediums that are used by music companies are song hosts where users pay for songs or albums digitally, this market is growing massively every year. This allows the companies to cut production costs in other way by not having to create as many physical copies of the songs, although most song hosts do ask for a certain percentage of each song. Music companies influence on the internet makes it easier for fans to find new media for each band or artist, such as blogs, livestreams or images. This can only help create a better relationship with company and fans.
While there is some positives the rapidly growing digital market also has its negatives, pirating of songs is rife and costs the music industry billions a year. Music companies are earning less and less which makes it harder for them to invest into new talent. This causes companies to invest into what sells best and not take risks on artists or bands that break the mainstream pop mold. This creates the argument as to wether music is more bland and stale.
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