Question 6 and 7

Syco is a global media production company which is owned by Simon Cowell and Sony Music Entertainment. It produces music, televison, film and digital content. Due to Syco having many branches to what it can produce it can easily create synergy between their products. For example if Syco was to produce a teen flick film they could use One Direction’s songs as they signed to Syco, because of One Directions presence in the film it can help boost the films sales and ratings while marketing One Directions songs. This is synergy.

Some of the more notable Syco productions are, The X Factor, Britain's got talent and The X factor USA. The X factor aires in 30 different countries while the got talent tv show aires in over 40. This gives Syco an immediate global market. The contestants could be made to be allowed to sing only syco produced songs, this would market the songs and boost sales. This is also Synergy.

As said before Syco can produce nearly all types of media. Simon Cowell has been quoted saying that there could be a film about one direction. Due to Syco already having the equipment needed to create a film production costs would be dramatically small compared to other films. This means the budget can be allocated to other areas of the film such as location and promotion.

Syco produced a special episode of Piers Morgan’s Life Stories, which featured Cheryl Cole who was a judge of X Factor at the time, this boosted X Factor ratings as people found out what Cheryl Cole’s life was so interest grew in her. This is another form of synergy.




Xfactor Scandals

Xfactor first brought out a trailer on the 30th of July 2012 to promote the new series, the trailer only featured former contestants that are Syco singed. Syco done this as an easy way to promote the acts and show for low cost as syco produces the show. This is also synergy.

There was also claims that auditionees were given 5 songs to sing, this 5 songs were under Sony’s conglomerate control. Sony owns Syco who produces X Factor. This is an attempt to create synergy. If an audition was amazing the song that was sung would have a small boost to its popularity, which leads to an increase in sales. This means more money for Sony and its subsidiaries such Syco.

Xfactor placed adverts on ITV channels, as ITV hosts the X factor show. It also placed adverts on youtube videos, as youtube is used by a younger audience Xfactor is trying to cater for every age group. It also has Facebook and Twitter accounts to promote audition locations, behind the scenes footage and competitions. While it may not be Xfactor, Britain's got talent are offering anyone who finds the eventual winner they will be rewarding them 10,000 pounds. This is trying to create a prosumer as the audience is now doing the judges job. Leaving the judges to use their fame to promote the show. This creates a prosumer who does most of the work for free. Ie Music videos or Edited photos.

Xfactor is one of the most viewed shows in the UK, any scandal or incident will be heavily focused on in newspapers and magazines. Any publicity is good publicity.